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  3. Swot Analysis For Mcdonalds 2018
As long as we can trace the history of McDonalds probably starts from a ‘Hot Dog’ stand from the early 1930s. Oh boy! Oh boy! No wonder why McDonalds are still the king of the ring! From ‘Hot Dogs’ to ‘I am loving it!’ McDonalds’ journey was fascinating indeed. The largest food chain in the world has the right to brag about the impact it has left on the course of the fast food history. Today, people from all around the globe recognizes the ‘Golden Arches’ as one of the most lovable signs.

So if you have upcoming construction endeavors, our simple guide below in creating a construction SWOT analysis in Apple MAC Pages will certainly help you. Identify Project Goals. Among the very first things to do in project planning is to identify the goals of the project. Since a SWOT analysis is a form of project planning, execute this. SWOT analysis is a vital strategic planning tool that can be used by Freddie Mac managers to do a situational analysis of the firm. It is a useful technique to understand the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Freddie Mac is facing in its current business environment. SWOT analysis is a vital strategic planning tool that can be used by McDonald's managers to do a situational analysis of the company. It is a useful technique to understand the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) McDonald's is facing in its current business environment.

Table of Contents

SWOT Analysis of McDonalds Corporation

The Strengths, Weakness, Opportunities and Threats of McDonalds are quite an interesting debate currently going on in the fast food chains industry. As we speak, here are a brief discussion about the McDonalds SWOT :

The Strengths of McDonalds

You are probably an Alien to us if you say that you haven’t heard of a Big Mac and fries meal. I mean come on! Big Mac, fries, Chicken Nuggets, Filet-O-Fish, Happy Meal, Double Cheese burger, Premium Salads all these are the most mouthwatering servings McDonalds offers to their customers. McDonalds has faced many criticisms over the years. But it has always fought back with a punch on the haters’ faces. Remodeling the menus, making health conscious meals has been one of the strengths of McDonalds. Premium Salads, Filet-O-Fish has been some of the ground breaking add-ons on the menu.As of 2018, McDonalds is standing tall with 69 million happy customers and 37,855 outlets around the globe. That makes McDonalds the world’s largest restaurant chain. After Walmart, McDonalds has been ranked as the 2nd Largest Private employer of this planet. Happy faces are the strength of this lovable company. The Real Estate Crusher:You may wonder why I have mentioned this point as the strength of McDonalds. But hold on to your breath folks because it’s gonna get hotter! McDonalds has 37,855 outlets around 120 countries which are mainly franchises. McDonald’s gains royalty from all the outlets as rents, land and even parking!Weakness: The Tears behind the happy faces

The weakness of McDonalds are shown as follows

In 2004, Independent Filmmaker, Morgan Spurlock released a documentary titled ‘Super-Size Me’ where he was seen facing health issues while eating only McDonalds for a month. Many health conscious individuals and Nutritionists suggest that eating high fatty and salt foods like McDonalds are the main reason of people getting obesity.Employee Satisfaction Issues:Though One out of Nine American workers has been reported to work in McDonalds once in their life time, McDonalds has been said to be a company that is ‘NOT Good’ with their employee relations. Low wages and mismanagement of shifting has been a hiccup for the said food giants.The Largest Restaurant franchise in world has been the talk of the town for taking some off the book business policies such as selling franchises, not burgers. This proves to be too overwhelming when it comes to sticking to the basics. Investing in new techs can be profitable, yet avoidable.Inconsistency in Taste:As you expand globally, maintaining the standards of foods and the same aura are the big mountain you cannot wish to foresee. McDonalds had to face this wrath too. Due to the change in weather conditions and diversity in the fresh ingredients around the globe has been the main reason.Opportunities Rays of HopeThe opportunities which are up for grabs for McDonald’s

The opportunities for McDonald’s

If you are running a business, you know that the customers are always up for new delights. McDonalds are not an exception. Innovation is a must in the menus, in the drive-ins, restaurants and walk-ins. We love fries, but we will obviously try out the new Shakes on the card!Expand & Explore:GovernmentalGlobalization and Digitalization is the new trend now. You got to get to the customers’ doors, they ain’t coming to you anymore! Home Deliveries, Ordering Apps, Local Delights and Smart Restaurants are some of the sectors McDonalds can work on if they are willing to expand their empire more and more.Yes, selling franchises is good, easy money, I get that. But have you ever thought of getting your hands ON the real money? McDonalds should start getting involved directly into the business rather than selling the franchises to third party owners and gain royalty. They gotta hit the gas paddle!Technology & Beyond:Innovation and expanding the use of modern day technologies are the go to if you are an empire as big as McDonalds. Smart apps, Ordering Panels, Innovative Sittings and Drive-Ins are some of the areas that can be the show stopper and a bloody sucker punch to the big rivals.Threats: The Wolves are coming!
As it happens, every business has threats luring over the skies. McDonalds has some too.

The threats for McDonalds are as follows:

Selling franchises can sometimes be a big mess if you are an empire. Sometimes restaurants will fail to show a profit or might have to be shut down due to some unavoidable circumstances. Who knows! Franchisees are not the real owners, they are just selling foods under your brand’s name. Rivals Catching Up:McDonalds has always been under constant threat when it comes to the Big Rivals. Burger King, Subway, Taco Bells, KFC, Pizza Hut are the most prominent brands who are working relentlessly hard day and night to gain the ultimate throne off McDonalds’ head. McDonalds has to be aware of that.It has been one of the most long lasting debates on fast food being unhealthy, the main culprit behind our fat bellies. But let’s face it guys, McDonalds has indeed been the largest fast food empire in the world. It will have to face this accusation one way or another. McDonalds has been the biggest consumer of meat items like pork, lamb and chicken around the globe. But as we all know that some cultures don’t support all kinds of ingredients that McDonalds use. You probably don’t want to shut down your business by feeding pork in a Muslim country.Swot Analysis For Mac

Recommendation: How to Protect the Throne

When I say McDonalds then big smiles are seen on every faces. McDonalds has been a part of our lives as long as we can remember. From The Happy Meals to the Big Mac all the mouthwatering menus and the shakes and the drinks are soul scratchers. A little here and there, some makeovers and revamping the business model can be the game changer for the empire. Tough measures are the meant to be taken if you want to maintain the legacy. With the right steps and precautions people will be chanting ‘I am lovin’ it!’ over and over again.

Reference Links:1. https://money.howstuffworks.com/mcdonalds1.htm
2. https://www.rd.com/food/fun/bestselling-mcdonalds-menu-items/
3. https://www.thrillist.com/eat/nation/healthy-mcdonalds-menu-healthiest-options
4. https://en.wikipedia.org/wiki/McDonald%27s
Swot5. https://www.seriousfacts.com/mcdonalds-facts/ , https://en.wikipedia.org/wiki/McDonald%27s
6. https://www.statista.com/statistics/219454/mcdonalds-restaurants-worldwide/
7. https://g.co/kgs/DaVoSq
8. https://www.healthaffairs.org/doi/full/10.1377/hlthaff.22.6.207Swot analysis for mcdonald
9. https://www.cbsnews.com/media/11-things-about-mcdonalds-that-may-surprise-you/2/
10. https://www.marketing91.com/mcdonalds-competitors/
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ID : 52621253| Sep 2020| 15 pages

COMPANY PROFILE -Freddie Mac

Business Sector :Secondary mortgage market

Operating Geography :United States, North America, Global

About Freddie Mac :

Freddie Mac is a GSE chartered by Congress in 1970. The company’s mission is to provide liquidity, stability, and affordability to the U.S. housing market. The company is engaged primarily in purchasing residential mortgage loans originated by lenders. The company packages the loans into mortgage-related securities and sold these in the global capital markets. The company also engaged in transferring the mortgage credit risk exposure to private investors through its credit risk transfer programs. This includes securities- and insurance-based offerings. Freddie Mac also indulges in investing in mortgage loans and mortgage related securities. The U.S. housing market is supported by it and thus it impacts the overall US economy. The company enables the America’s families by providing them easy accessibility to mortgage loan funding with better terms. It also provides consistent liquidity to the multifamily mortgage market. The company has established strong relationship with FHFA, customers and the industry so that it can provide a better housing finance system for the entire nation. Through its efforts, the company has been able to help the distressed borrowers in keeping their homes or avoiding any foreclosure.

Freddie Mac Revenue :


Net income
$9235 million - FY ending March 2018 (y-o-y growth 64%)
$5625million - FY ending March 2017

Competitive Analysis of Freddie Mac

SWOT
The SWOT analysis of Freddie Mac is presented below:
Strengths
Weaknesses
1. Major investor and reliable lender in US real estate market
2. Creating sustainable home ownership solutions
3. One of the largest investors in mortgage related securities
4. Strong Enterprise Risk Governance Structure
1. Adverse impact of market risk
2. Operating in conservatorship since 2008
Opportunities
Threats
1. Decrease in mortgage rates
2. Business opportunities in renovation
1. United States housing bubble
2. Cyber security threat
3. Legislative or regulatory actions leading to uncertain future
4. Market disruptions by competitors
5. Effect of government policies
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Detailed SWOT Analysis of Freddie Mac

Strength

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Weakness

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Opportunity

1. Decrease in mortgage rates: Recent trend shows a downward trend in mortgage rates. This will create a positive impact and will propel U.S. home sales and refinance market. This also has an impact on the sales of the expensive homes. In June 2019, this has led to a 5% increase in the home purchase applications as compared to previous month. Dayton area has some of the expensive homes in United States. Favourable rates have been helping Dayton-Area homes sales. Last year the 30-year fixed mortgage rate was around 4.55%. It has dropped to 3.73% in June 2019. Local home sales have also increased to 7% in May 2019.

2. Business opportunities in renovation: Different business opportunities like Plaza Home Mortgage have tied hands with Freddie Mac. Plaza Home Mortgage has become the first TPO lender to offer Freddie Mac’s CHOICERenovationSM loan program. Through this program, the company will provide homebuyers with the flexibility to use one loan to purchase a home and finance the cost of renovations. Homeowners can also use this for refinancing the repairment needs of their homes. This program covers a variety of property types including: 1-4-unit primary residences, manufactured homes, 1-unit second homes and 1-unit investment properties. Additionally, homebuyers can buy and repair distressed properties after a natural disaster or finance renovations that will prevent future disaster-related damage, such as storm surge barriers.

Threat

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References used in Freddie Mac Analysis Report

1. Freddie Mac Annual report 2018 - http://www.freddiemac.com/investors/financials/pdf/10k_021419.pdf

2. Freddie Mac Annual report 2017 - http://www.freddiemac.com/investors/financials/pdf/10k_021518.pdf

3. Freddie Mac Forbes Global 2000 2019 List ranking- https://www.forbes.com/companies/freddie-mac/

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4. Freddie Mac About Us - http://www.freddiemac.com/about/

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Freddie Mac SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2020). Freddie Mac SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/freddie-mac/ [Accessed 01 Nov, 2020].

In-text: (SWOT & PESTLE.com, 2020)

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Freddie Mac SWOT and PESTLE analysis has been conducted by Saurav Gera and reviewed by senior analysts from Barakaat Consulting.

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Freddie Mac SWOT & PESTLE Analysis
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